It allows investors to build an investment portfolio based on stocks, funds and professionally managed portfolios that they select. I've actually talked to people who utilize both – Vanguard for their set-and-forget retirement accounts in mutual funds, and M1 for a taxable account to access extremely cheap margin.M1 Finance strikes a balance between the completely hands-off approach of a robo-advisor and the technical complexity of a full-service investment firm. If you definitely need access to mutual funds, options contracts, and order control, or want i401(k), SIMPLE IRA, or 529 accounts, go with Vanguard. M1 is not a good choice for those who need order control and, like Vanguard, is not designed for day traders. M1 Finance is great for both beginner and seasoned long-term investors who want full portfolio customization, a modern, intuitive interface and mobile app, access to cheap margin, an optional integrable checking account, fractional shares, and dynamic rebalancing. I think M1 Finance slightly edges out over Vanguard for the average retail investor due to the reasons above. M1 is also probably better if you want to implement a “ lazy portfolio” and have it rebalance automatically.M1 does not offer dedicated order control and only uses one trading window per day. Vanguard has the typical order control and all-day trading window that you'd expect.M1 Finance offers a few extra goodies that Vanguard doesn't have: an optional integrable checking account and debit card, dynamic rebalancing, and fractional shares.Vanguard's mutual funds require a $3,000 minimum investment. Both M1 and Vanguard have no minimum deposit requirement.M1 Finance has a beautifully simple and intuitive interface. Vanguard has a slightly more clunky, confusing user interface that would be more suitable for seasoned investors and traders.M1 Finance offers much lower margin rates than Vanguard, and M1's margin loan can be used for anything you want.Judging by the amount of complaints over Vanguard's customer service in recent years, I'd argue customer service should be better with M1.Vanguard offers ETF's, individual stocks, their own mutual funds, and options contracts. M1 Finance offers most ETF's and individual stocks.Vanguard has a few more account types than M1 Finance, notably Solo 401(k), SIMPLE IRA, and 529.Both M1 Finance and Vanguard offer zero-commission trades and low or zero fees.Sequence of Return Risk in Retirement Explained. The 4% Rule for Retirement Withdrawal Rate – A Revisitation.The 10 Best ETFs for Retirement Portfolios in 2023.M1 Borrow Review (How M1’s Margin Loan Works).8 Reasons Why I’m Not a Dividend Income Investor.How To Beat the Market Using Leverage and Index Investing.What Is a Leveraged ETF and How Do They Work?.The 5 Best Emerging Markets ETFs (1 From Vanguard) for 2023.The Best Vanguard Dividend Funds – 4 Popular ETFs.VYM – Comparing Vanguard’s 2 Popular Dividend ETF’s The 5 Best EV ETFs – Electric Vehicles ETFs.The 8 Best Small Cap ETFs (4 From Vanguard). VTI – Vanguard S&P 500 or Total Stock Market ETF? Paul Merriman Ultimate Buy and Hold Portfolio.Factor Investing and Factor ETFs – The Ultimate Guide.How To Invest Your HSA (Health Savings Account).Portfolio Diversification – How To Diversify Your Portfolio.
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